Lilli was originally a sassy cartoon character in the Bild-Zeitung and the 12-inch and 7.5-inch dolls were meant for men rather than for their children. Created in 1959 by Ruth Handler, the doll was inspired-to say the least-by the Bild-Lilli doll. And it worked: Mattel’s sales went up in 2016.ĥThe exhibition reminded the visitors of the origins of Barbie. Despite the need for a scientific analysis of Barbie as a social and cultural phenomenon, the Paris exhibition was simply a sophisticated element in a global marketing strategy. In addition to the Paris exhibition, Barbie was also the star of an exhibition shown at the Mudec 4 in Milan (October 28, 2015-March 13, 2016) and the Vittoriano museum in Rome (April 15-October 30, 2016). Barbie can now be “tall” (taller than she already was that is), “petite” (one head smaller than the classic Barbie), and -this is the real novelty- “curvy” (which means that if she was life-size, she would look like an average-size woman).
4The exhibition housed by the Musée des Arts Décoratifs in Paris was meant to coincide with the worldwide launch of a new doll collection named “Fashionista” that includes “3 new silhouettes, 18 skin colors, 23 hair colors and 14 different faces”.
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